Fabio Rosa - Bridging the Electricity Divide in Brazil


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Case Details:

Case Code : LDEN067
Case Length : 17 Pages
Period : 2000-09
Pub Date : 2010
Teaching Note : Available
Organization : Sistemas de Technologia Adequada Agroeletro, Instituto Para O Desenvolvimento De Energias Alternativas E Da Auto Sustentabilidade
Industry : Power
Countries : Brazil

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

Fabio Rosa (Rosa), an agronomic engineer, graduated from the Federal University of Rio Grande do Sul State, Brazil. In 1983, on an invitation from a friend, Rosa visited Palmares, an area in the Southern state of Rio Grande Do Sul. His friend's father, Ney Azevedo (Azevedo), was elected Mayor of Palmares at around the same time Rosa visited it...

Inception of STA and Ideaas

In 1992, Rosa started STA which focused on using solar energy for rural electrification.

Rosa recognized that the major drawback in using solar energy was its high cost. To make it cost effective, Rosa decided to package the solar energy system with some utility just like he had packaged the mono-phase system with irrigation in Palmares...

Renting Solar Energy

With the success of the solar-powered electric fencing systems, Rosa decided to use solar power for rural electrification instead of persuading private electric companies to support his mono-phase distribution model. Rosa conducted research in that direction in the late 1990s. The STA conducted an extensive market study in six villages for eight months. They found that 65% of rural families spent at least US$ 11 per month on non-renewable energy sources like kerosene, diesel, and batteries whereas the remaining 35% could not afford to spend over US$ 10 a month...

 Excerpts Contd...>>

 

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